Writing
Notes from the work
18 years of decisions, research, and design. These are the patterns that keep recurring.
April 2026 · 12 min read
I Used Claude Code to Build My Entire UX Portfolio. Here Are the Actual Numbers.
47 git commits. 10 build sessions. ~100K lines of code. One designer, no developer. Here is every number, every failure, and the exact workflow behind displayedux.com.
Read the postFurther reading
April 2026 · 8 min
Mental Models, User Data, and the Quiet Goal of Less Cognitive Load
The mental model is the hypothesis. The data is the proof. Eighteen years of A/B and multivariate testing have taught me what to do when the two agree, and what to do when they don't.
Read8 min readJanuary 2026 · 9 min
The Onboarding Problem I Keep Solving at Every Company I Have Worked At
Netflix. Appily.com. TeleSign. Three different products, three different user groups, the same root cause every time.
Read9 min readFebruary 2026 · 10 min
Designing for Experts Who Cannot Afford to Be Wrong
Fraud analysts make hundreds of high-stakes decisions per day. Here is what designing for that user taught me about complexity, trust, and speed.
Read10 min readDecember 2025 · 10 min
18 Years In, I Still Think Most Designers Confuse Output with Outcome
Early in my career I measured my effectiveness by what I shipped. It took years to understand why that was the wrong metric.
Read10 min read
