Selected Work
Four case studies.
Each starts with the business problem, because that’s where design actually begins. Eighteen years of building products where mistakes have consequences.
TeleSign
TeleSign Self-Service Customer Portal
48% faster onboarding
Designed a self-service portal that cut enterprise onboarding from 67 to 35 days, enabled 85% of customers to go live without CS intervention, and opened TeleSign to the SMB market.
TeleSign
TeleSign Fraud Prevention Suite
21B+ transactions protected
Designed the UI for an ML-powered fraud prevention suite protecting 21B+ annual transactions, giving non-technical fraud analysts intuitive control over 1,000+ configurable risk parameters.
TeleSign
TeleSign Omnichannel Messaging API
22.2% higher CTR
Unified SMS, RCS, WhatsApp, Viber, MMS, and Email into a single interface, reducing customer implementation time 50% and achieving 22.2% CTR on RCS versus 3% for traditional SMS.
Appily.com
Universal College Application
47% completion rate
Designed the world's only user-friendly multi-college application platform at Appily.com (formerly Cappex), achieving 47% completion against a 20–35% industry standard and scaling from 250K to 1.5M users.